Typography

Word by Word

Reveal words in sequence with a short upward move.

Word by WordLive preview

Reference

Before 2.4s

Adjusting

After 3.2s

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Artwork colorBackground color

Letter spacing 0Vertical columns

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Cycle duration 3.2 secArtwork size 100%Timing curvePlayback direction

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AI prompt

Create a clean, silent 2D motion-graphics study of Word by Word, in a landscape 16:9 composition.

Reveal words in sequence with a short upward move.

Timing: one complete reference cycle lasts 3.2 seconds, including the described holds and reset. If the output clip is longer, repeat this cycle. Use smooth acceleration and deceleration between the described poses, preserving the holds and corrections.
Playback order: forward, following the sequence described above.
Composition: scale the entire artwork layout to 100% of the baseline centered composition; the canvas size stays fixed. Keep the motion unclipped. Use a background #090a12 and main-color artwork #c4c5ce (pale-tint: the main color blended about 75% toward the background), crisp edges and restrained shading. Lock the camera; no camera movement, cuts, perspective changes beyond the stated technique, or extra objects.
The only visible text is the text “MAKE IT MOVE”, spelled exactly. No logos, watermarks, interface controls or captions. No dialogue, music, sound effects or ambient audio.

Priority: preserve the defining movement — Reveal words in sequence with a short upward move. Compare the beginning, middle and end of the cycle.
Text layout: horizontal lines. Preserve explicit line breaks. Letter spacing: 0 composition pixels. Text: "MAKE IT MOVE".
Final palette: main color #c4c5ce, background #090a12; pale-tint means the main color blended about 75% toward the background.