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Typography

Proximity Weight

A simulated focus zone sweeps across letters, increasing their weight locally.

Preview and settings

Proximity WeightLive preview
Reference
COME CLOSER
Before 2.4s
Adjusting
COME CLOSER
After 3.2s

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What to watch

A simulated focus zone sweeps across letters, increasing their weight locally. Compare the beginning, middle and end of the cycle.

Where it works

Headlines, short captions and brand typography.

Related techniques

Original studies illustrating common animation techniques. Terminology varies between studios.