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Typography

Scroll Reading Study

A simulated reading progress reveals words in sequence over a dim text baseline.

Preview and settings

Scroll Reading StudyLive preview
Reference
Every wordhas a story
Before 2.4s
Adjusting
Every wordhas a story
After 3.2s

Try it in context

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What to watch

A simulated reading progress reveals words in sequence over a dim text baseline. Compare the beginning, middle and end of the cycle.

Where it works

Headlines, short captions and brand typography.

Related techniques

Original studies illustrating common animation techniques. Terminology varies between studios.