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Timing & character

Anticipation

Make a small move in the opposite direction before the main action.

Preview and settings

AnticipationLive preview
Reference
Before 2.4s
Adjusting
After 3.2s

Try it in context

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Pick a mood

Use with

AI prompt

What to watch

The brief pullback makes the following move feel intentional.

Where it works

Launches, directional cues and characterful brand motion.

Related techniques

Original studies illustrating common animation techniques. Terminology varies between studios.